Public Relations ConsultantMoncton, New Brunswick · Est. 2014
National reach.Atlantic roots.
Strategic public relations for Canadian companies ready to be heard. Twelve years securing earned coverage, in both official languages, from outside the Toronto echo chamber.
The Globe and MailCBCRadio-CanadaNational PostCTV NewsMaclean'sBNN BloombergAcadie Nouvelle
How I help
Three ways to be heard
§ Services
01
Media Relations
Earned coverage in Canada's leading outlets, in English and French. Story development, media training, and the journalist relationships that get your call returned.
02
Crisis & Issues Management
A calm hand when it matters most. Rapid messaging, media monitoring, and reputation protection, on a clock that does not wait for a retainer to spin up.
03
Executive Visibility
Position your leaders as the voice of their industry. Bylined op-eds, keynote placements, and the thought leadership that compounds over a year, not a news cycle.
Selected work
Work that speaks
A sample of recent engagements. Names withheld where confidentiality applies; results are not.
Food & Beverage
A Maritime seafood exporter enters the national conversation
Built a national media program around a regional brand, landing features in The Globe and Mail and a CBC business segment inside eight weeks.
5.2M
Earned impressions, 8 weeks
Crisis
Steering a fintech through a data breach disclosure
Drafted the holding statement, briefed the spokesperson, and managed the press while the company notified customers. The story closed in three days with no attrition.
72 hrs
From break to story closed
Executive Visibility
Positioning a clean energy CEO as a national voice
A twelve month visibility program of op-eds, panels, and keynote placements that moved a founder from unknown to regularly quoted on the energy file.
14
Placements in 12 months
About
“Your story deserves more than the Toronto echo chamber.”
Rooted in Atlantic Canada, connected nationally
I founded my practice in Moncton in 2014 on a simple bet: that fresh perspective travels, and that a story pitched from 1,800 kilometres outside Bay Street can land harder than one pitched from inside it.
Twelve years later, I work with Canadian companies that are ready for the national stage, in both official languages, with the kind of senior attention a large agency reserves for its largest accounts.
